Where are the copywriters and proofreaders?

I just received an e-mail from a company that wanted to do business with me. They put together a flashy e-newsletter complete with all the bells and whistles, and at I must admit that the flashiness of it made me give it a closer look.

And this is what the very first line of copy read:

Where the kind of company that delivers quality everytime.

I'm not kidding, that was the very first line of copy.............and it got better, a bit further down I came upon this gem

.....when theirs to much on your plate.....

So I wanted to see where this quality driven company was located, so I clicked on the link to their website and it brought me to the site of a take out restaurant. I went back and looked at the link, then googled the name of the company, and guess what? These geniuses actually published a wrong website address. I'm sure the take out place loves the extra traffic.

I work with truly gifted design firms, numerous ones in fact, however, when I get sent an eye catching piece of self promotion, I generally check it out.

This one was a quick delete, but only after I printed it out and saved it in my file. You can find it under the letter I in my file cabinet, it's in the folder called: I can't believe that somebody signed off on this and sent it out". I could have easily filed it in my other folder as well, the one filed under D for Do Not Ever Give Business to These Guys/