In my position as marketing communications manager for my company, I often have outside firms touch base with me in regards to seeing if there may be upcoming projects that perhaps they can handle for us. I always listen to their spiels or read what they send me because you never know when you may find a firm that makes you look like a star.
Just the other day I received a promotional piece from just such a firm. It had been printed on glossy stock, it used beautiful photos and the writing was such that I read the entire piece. I turned to the back page, and there in the contact information was an 800 number that obviously was incorrect, as someone had clumsily crossed it out and hand wrote the correct one.
I don't know, it might be just me, but when you are soliciting for new business and touting your expertise in delivering the best for your clients, a hand-written correction on the back of the promotional piece does not inspire confidence. I've added this piece to the folder that I have started that contains all of the vendors to avoid. Proof reading must have become a dying art as my folder is quite full.
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1 comment:
Yes, the world is full of mediocrity, and sloppiness goes without saying. Doesn't anyone pursue excellence anymore??
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