Monday, December 31, 2007

Bathtubs Just not Necessary

I am an avid football fan, and I live in New England. While much of the nation now calls my team the "Hate-triots", I am enjoying the success that they are having, as I have been a fan long before the Belichick-Brady era. The hype that surrounded the game on Saturday night ensured that advertisers would definitely be after a piece of the action. And because football has always been associated with being a "man's game", you don't see to many ads aimed directly at women. Beer commercials abound, often very amusing ones, Bud Light makes it easier to sit through an ad by being humorous. There are no soccer mom car commercials, instead we get bombarded by Ram tough ads or reminders from Chevy... that this is my country! And I am fully prepared for those, but what I'm not prepared for is the innundation of commercials for erectile dysfunction! Are we having an epidemic of ED in this country? I hate the fact that Viagra has taken an old Elvis tune (Viva Las Vegas) and has old coots singing Viva Viagra, that's just wrong. But the series of commercials that drive me crazy are the ones for Cialis. The ad agency cleverly lets us follow couples as they gear up to have sex, only to be interupted time and time again, but thanks to that little pill Cialis, all is well with the world, and they happy couple finally do it. And how do we know this? Because after the supposedly dirty act, the couples need to bathe. Not indoors, but outdoors. They always manage to find two claw footed deep tubs positioned on the beach, in the mountains, in a field, wherever, and sit in them watching a sunset, while holding hands across the tubs. If you have reached the age for using Cialis, you know that there is no way you are going to be able to get your ass out of a tub that deep! I want to know who schlepped the water to those tubs, and where is the piping? Of all of the ED commercials on the air today, this has to be the dumbest, and the most insulting to the consumer. Yet, you say, Ah but you remember it, and isn't that what ads are all about? Yes I remember it, but it is so dumb that it makes Viva Viagra sound like a catchy tune.

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